Non-profit conservation organization depends on reliable, high-quality audio streams from Barix devices to study humpback whales in their natural setting off the Canadian coast

ZURICH, SWITZERLAND, October 23, 2012 — Audio over IP pioneer Barix AG is well-known for supplying one-way and two-way audio solutions for broadcast radio, entertainment, in-store media, security and transportation applications. Scientific audio is a lesser-known application from Barix — but one that non-profit conservation organization Pacific Wild has found clear benefits from using.

Dedicated to protecting Canada’s Pacific coast, Pacific Wild has deployed audio monitoring stations at four points along the British Columbia shoreline to capture live sounds of humpback whales in their natural marine environment. The monitoring stations use rugged “hydrophones” — microphones designed for underwater listening and recording — to capture whale audio and other sounds of the ocean in high quality.

Barix Instreamer IP audio devices encode the captured sounds live and stream the audio 24/7 over the internet to Pacific Wild offices, allowing Pacific Wild employees, scientists and wildlife enthusiasts to study and learn from the behavioral patterns of humpback whales — and how surrounding activity such as shipping activity affects their behavior. The live stream is accessible for the public at http://pacificwild.org/site/great-bear-live/hydrophones/.

According to Rob MacKenzie, a freelance IT engineer working with Pacific Wild, the Barix solution has significantly raised live audio quality from the hydrophones. MacKenzie was brought in to “bring the technological level up a few notches” and improve the end-to-end system. The previous audio system recorded 8-bit audio at 8kHz, which made it challenging to capture clear sound. The Barix solution digitizes the hydrophone-captured audio into 16-bit MP3 for the best signal integrity and compatibility.

“I was tasked with rebuilding the entire system,” said MacKenzie. “I put up a new Linux recording system, added new monitoring systems, improved network availability and rebuilt the power systems for all the enclosures. But the Barix Instreamer has been instrumental to our research. We’re capturing everything from loud identification calls to soft back-and-forth chatter. Just being able to record those very soft sounds proves the bit depth and audio quality we get from Barix.”

MacKenzie noted that while there are a number of research stations for whale behavior in British Columbia, there has been a gap in the central coast area that Pacific Wild is now covering. Pacific Wild expects to expand to 12 sites over the next five years, using Barix to encode and stream all live audio.

“There is a lot of research going on with humpback whales, including male song and how it changes across large geographical areas,” said MacKenzie. “We can monitor how one whale will start singing a slightly different song, and how it is passed along to other whales. We’re also studying how ambient underwater noises and shipping traffic affect their behavior and ability to communicate. The Barix devices, in addition to providing audio, help us perform measurements, create graphs and understand trends related to all these sounds.”

MacKenzie adds that the Barix Instreamer has been extremely reliable, with relatively no setup process beyond assigning each device an IP address. The devices are bolted into protective, solar-powered enclosures installed off the shoreline and out in the wild, built to withstand the icy blasts of wind and year-round moisture associated with the harsh regional climate.

“The Barix encoders spit out data constantly and consistently as long as the radios are up,” he said. The complete, end-to-end network includes 802.11 microwave radios to deliver the live Barix stream from the remote locations to Pacific Wild headquarters.

“Barix devices serve scientific applications worldwide,” said Johannes Rietschel, CEO of Barix AG. “The AWI (Alfred Wegener Institute)’s PALAOA station in Antarctica has been using our devices for many years to monitor underwater nature sounds. With the Pacific Wild project, whales are now monitored both in the northern and southern hemisphere by Barix devices! These are just two examples of Barix devices in action, with thousands of installations worldwide serving their purpose with Swiss precision and bespoke reliability.”

Powerful audio-over-IP solution based on the networked Barix Annuncicom 155 and Annuncicom VME enables programmed recordings, live announcements and intercom functionality

ZURICH, SWITZERLAND, September 18 2012 – Barix AG, a leading supplier in the field of IP-based audio transmission technology, is using this year’s InnoTrans (September 18-21, Berlin Exhibition Centre, Stand 4.1/224) to highlight a prestigious project of its Swiss customer Ortics GmbH in Brazil, in which around 400 Barix components from the “Annuncicom” family are being deployed.

Ortics, together with a European partner, is supplying a key part of the new passenger information system for the Metro trains in São Paulo, Brazil. The modernisation project, being realised by a Brazilian consortium, has already started and is set for completion in 2014. 25 trains, each comprising six carriages, are being fitted out by Ortics with modern voice communication, system software and vehicle diagnostics systems. Opened in 1974, the São Paulo Metro operates five lines, with 64 stations, having an overall length of about 74 kilometres, some sections of which are underground.

The project sees 16 Annuncicom 155 units and 2 Annuncicom VME cards installed in every train. The Annuncicom 155 is a robust device for VOIP, intercom and IP-paging that Barix has developed specially for harsh everyday operation in trains, buses and ships. Its deployment in the São Paulo Metro enables the train driver to initiate manual as well as automated announcements, and to communicate with passengers via emergency intercom points. The Annuncicom VME is a variant in card format for 19″ VME racks, deployed by Ortics as an interface module with digital and analogue signals for the actuation of local amplifiers.

To Lorenz Trachsel, CEO of Ortics GmbH, Barix components are ideal in complimenting his own passenger information systems. “Following very positive experiences with the integration capabilities, the functionality and the reliability of Barix products, it stood to reason that we should once again opt for the members of the Annuncicom family for the current project in Brazil.” Amongst the benefits of the Barix solutions for Mr. Trachsel are custom programmability, enabling perfect alignment to customer requirements, potential prioritisation of safety-relevant announcements and integrated functions for line monitoring.

Demonstration to emphasize significance of audio integration into IP video systems for life safety and security

ZURICH, SWITZERLAND, September 4, 2012 — Barix AG, a pioneer in IP-based audio, in-tercom, control, and monitoring, will exhibit at ASIS International (September 10-13, Philadelphia Con-vention Center) for the first time – bringing its range of IP audio and control solutions to the profes-sional security end user.

Barix will exhibit within the Milestone Systems booth (#3126), underlining the increasing significance of audio in surveillance operations, and the importance of improving audio quality and flexibility of distribution for live paging and public address.

“Security professionals have realized that video is no longer enough,” said Johannes G. Rietschel, CEO and founder of Barix AG. “Human beings have ears and a mouth to go with the eyes, and there is a clear advantage when all three of these senses are used in surveillance and other security-related appli-cations. The ability to cleanly integrate high-quality audio and video over a common IP network delivers cost savings and greatly simplifies installation for the user.”

Many video-centric security industry vendors have already integrated Barix audio over IP into their solutions, including industry leaders such as Milestone Systems. Milestone integrates Barix Exstreamer one-way and Annuncicom two-way IP audio devices into Milestone XProtect IP video management software to support paging and public address (one-way); and audio surveillance and intercom (two-way). Milestone also supports Barix Barionet IP control devices within its XProtect software to bridge physical device and software layers, effectively triggering camera movements and activating video recording based on motion, lights, doorbells and other events.

Barix will show its latest IP audio and control devices on the Milestone booth, including the Annuncicom 60 introduced this June and being shown to security audiences for the first time. The Annuncicom 60 is a low-cost IP audio device that serves as a gateway between VoIP, IP paging and intercom systems, and traditional components including call boxes, loudspeakers and microphones. The device offers plenty of flexibility, with operators able to issue verbal warnings or instructions to people under surveillance; or to communicate with callers at an SOS help point, for example.

Barix will also demonstrate how its latest Exstreamer audio output devices with Power over Ethernet (PoE) and built-in amplification can help end users consolidate and minimize technology components at end points — simplifying infrastructure and reducing deployment costs while offering very high audio quality for voice clarity.

Marcel van der Meijs, vice president of sales and marketing for Barix, will offer a presentation on Barix integration to XProtect at 11am, Wednesday, September 12 at the Milestone booth. Attendees will learn how IP audio can help security personnel more effectively draw attention to criminals, monitor activity and communicate, reliably trigger video recordings and alarms, and even deliver background music over the same network — with priority interruptions for page messages, warnings and security announcements.

“There is no limit to the benefits that audio can bring to video-centric security systems,” said van der Meijs. “The ability to talk back to a location in a city surveillance project, for example, can easily prevent a crime from taking place. And the ability to trigger lights and video in dark areas based on audio events can offer security personnel a clear picture into what is happening. Meanwhile, gunshots, screams and other emergency situations captured by these devices can automatically trigger alarms for immediate attention from monitoring centers. These are all important benefits that can make a real difference.”

M.M.S. Srl (Milano Music Service) selects Barix as Audio over IP streaming solution for VII World Meeting of Families

ZURICH, SWITZERLAND, July 24, 2012 – Audio over IP pioneer Barix AG provided a high-quality streaming solution at the VII World Meeting of Families at the Bresso Airport near Milan, Italy, wirelessly delivering religious services in real-time to more than 300 loudspeakers positioned throughout the grounds.

The Catholic Church organizes the World Meeting of Families every three years. This year’s five-day event was held May 30 through June 3, including two main services led by Pope Benedict XVI. An estimated one million people were on hand at Bresso Airport to witness the services, which were also broadcast on television worldwide.

M.M.S. Srl, a premier Italian audio/visual company, provided the audio distribution installation and selected Barix IP audio products for their reliability and cost-efficiency. Four Barix Exstreamer 500 devices encoded the audio for streaming over an Ubiquiti Nanostation 5 AirMax 5.4 Ghz network, feeding four transmission towers.

The Exstreamer 500 devices provided the very low latency required to deliver pristine-quality audio streams in real-time.

M.M.S. Srl also connected 22 Barix Exstreamer 100 to Ubiquiti Nanostation receivers for reliable audio decoding at the loudspeaker points. The loudspeakers were distributed amongst 24 towers to cover numerous audio paths, with the most distant end points located approximately three-quarters of a mile from the stage.

“It was imperative that the audio was carried wirelessly, and the other products we tested did not come close to the consistency of the Barix products,” said Domenico Carnuccio, sound engineer, M.M.S. Srl. “They allowed us to deploy a strong audio network in a short amount of time and at a reasonable price.”

About Barix AG (www.barix.com)
Barix AG, headquartered in Zurich Switzerland, specializes in research and development of state of the art IP based communication and control technology. The company is a long-term and reliable supplier of IP audio and control devices, with more than 150,000 devices shipped in its first decade of business. Barix products are stand-alone and able to remotely connect worldwide over standard networks / Internet offering new and improved solutions to the commercial audio distribution, communication and automation industry. Barix products provide solutions in Audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).

# # #

Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866
http://www.barix.com
http://www.ip-audio.info

Audio over IP pioneer’s first new Instreamer encoding device since 2007 delivers big benefits to new and existing customers – at a much lower cost

ZURICH, SWITZERLAND, June 11, 2012 — Barix comes to InfoComm 2012 (June 13-15, Las Vegas Convention Center, Booth C11722) with its first new Instreamer hardware device in five years — delivering big audio improvements at a lower cost in a greener, more energy-efficient package. The device retains its familiar compact, bulletproof design and feature set for long-time customers while bringing reliable, high-quality IP audio encoding to a new generation of users across many markets and verticals.

The previous-generation Barix Instreamer 100 is an industry standard for IP Audio deployments, used today in thousands of installations worldwide for radio broadcast links, confidence monitoring, audio surveillance and real-time audio encoding among other applications. The new Instreamer enhances audio performance through a new digital signage processor that delivers remarkable signal-to-noise ratio improvements.

This is also the first Instreamer release to support constant bit-rate monitoring, which improves MP3 streaming quality and buffering times on Windows Media and other server-based media players. The combined improvements diversify how the new Instreamer can be used, such as real-time IP encoding for video walls and digital signage systems.

Perhaps most notable for end users and systems integrators is the cost, which slashes the Instreamer 100 price by 15 percent. New energy-efficient advances that optimize power consumption and power supply — the new Instreamer uses a ‘mini-USB’ switch-mode power supply — also deliver ongoing value through reduced operational costs.

Barix CEO and Founder Johannes G. Rietschel notes that the low cost, ultimate reliability and ease of use separates the new Instreamer from anything else in the marketplace.

“The Instreamer remains a very versatile, network-enabled generic IP audio encoder that supports open standards and multiple formats, while minimizing latency and bandwidth usage,” said Rietschel. “No one does this as efficiently as Barix; the Instreamer is easy to use with minimal boot times, delivering reliable startup within seconds. The new Instreamer now supports MP3 encoding at constant bit-rate, which works more effectively with web-based media servers. With its much improved audio performance, the device stands apart from solutions that are ten times more expensive, fan-cooled and take forever to start up.”

The new Instreamer is ideal for a wide variety of applications, including:
Low-latency video wall encoding (digital signage, control room monitoring)
Classroom and lecture recording in universities and corporate applications
Scientific and technical audio
Audio injection into IP phone and paging systems for on-hold and background music
Live encoding for internet radio and broadcast signal confidence monitoring

The Instreamer also offers network alarms via SNMP traps to generate notifications for audio loss, ensuring that quality issues are immediately pinpointed and easily addressed.

New low-cost, reliable VoIP and IP Audio devices optimize features and functionality set for universal applications

ZURICH, SWITZERLAND, June 7, 2012 — Barix has successfully marketed its two-way Annuncicom IP audio and SIP/VoIP devices around the world, bringing bidirectional audio streaming and control solutions to various markets within the commercial, entertainment, private sector and residential worlds.

Barix now builds on that success with the introduction of two new Annuncicom devices at InfoComm 2012 (June 13-15, Las Vegas Convention Center, Booth C11722) that are priced to compete in large-volume projects and applications.

The new Annuncicom 50 is built specifically for OEM applications. Barix is now shipping to OEM partners, including a key player in the education and classroom automation market. The device delivers Barix’s trademark rock-solid reliability, open standards design and multi-format audio capability at a very low cost for OEM customers.

Furthermore, Barix breaks new ground with the Annuncicom 60, a universal, programmable and ultra-compact device that offers the industry’s lowest cost today for reliable IP encoding and decoding. The small form factor is roughly 40 percent the size of existing Annuncicom devices, which are already renowned for offering a compact footprint to systems integrators and end users.

In simple terms, the Annuncicom 60 is an ideal single-zone paging interface device that can decode VoIP codecs as well as MP3, AACplus and PCM audio. Its inclusion of a built-in speaker amplifier, balanced line output and microphone interfaces, serial and contact closure control interfaces, and Power over Ethernet (PoE) support is unique to the market — delivering universal functionality at a competitive price.

“The Annuncicom 60 brings full-fledged functionality for low-cost paging and intercom while providing the high audio quality and format flexibility required for background music systems,” said Johannes G. Rietschel, CEO and founder of Barix AG. “With advanced capabilities like built-in, efficient amplification and PoE support to simplify installation, the Annuncicom 60 is ideally positioned to support the continuously growing number of IP Audio applications.”
The Annuncicom 60 enables striking cost and technical advantages for applications suited for many markets:
Reduces cost of entry for Barix IP intercom applications by at least 25 percent
Reduces high quality microphone encoder costs by at least 25 percent, whether for technical or security-related audio surveillance; or classroom lecture audio capture
VoIP and MP3/AACplus audio decoding capabilities enable merging of paging and background music applications
Lowest cost balanced output audio decoder solution for “mono” output applications (paging gateways, AM radio stations, etc.)

The Annuncicom 60 is also the lowest priced IP audio product from Barix to feature a symmetric output, making it suitable for in-store audio and general audio distribution applications requiring a 600-ohm balanced output. The 5W amplifier, when combined with an efficient 8-Ohm speaker, provides enough power for a typical room, hallway, lobby or classroom — making it ideal for single room paging zones and audio “help points” in retail stores and visitor attractions, for example.

Swedish company exclusively uses Barix to enhance the shopping experience through the power of music

ZURICH, SWITZERLAND, March 5, 2012 — Barix is exclusively providing IP audio decoding solutions to Music in Brands for the delivery of unique music programming to retail stories and other public areas. The company uses Barix for both direct audio streaming and store-and-forward solutions in businesses around Sweden, providing flexible, low-cost playout solutions for in-store campaigns.

Based in Stockholm, Music in Brands creates musical identities for brands through audio, designing specialty programs that match the business and its customers. The company produces a custom radio station for each business, building unique playlists that update regularly to keep programming fresh and store environments lively.

“Music is a very important piece of the shopper experience, and we want to play music that matches the environment without repeating the same songs over and over,” said Anders Svensson, president of Music in Brands. “There is a lot of psychology involved because customers can shop elsewhere if they don’t like the music. We operate similarly to a radio station to improve the atmosphere. This results in increased loyalty, more committed personnel and increased buying behavior.”

Svensson points to several customers currently using Music in Brands audio branding with Barix in-store technology, including Swedish automobile manufacturer Volvo; telecom companies Telenor and 3; retail businesses JC and Polarn O. Pyret; and the Scandic Hotels chain. Barix Exstreamer IP audio decoders reliably receive and play out high-quality audio at multiple locations for these businesses, while minimizing expenses through low device cost and simple installation. Svensson and his team configure the devices and ship them to the store locations, where employees typically install the devices themselves.

Locations with plenty of network bandwidth receive continuous, high-quality AACplus audio streams, while those with stricter bandwidth limitations — like JC and Polarn O. Pyret — use Barix’s store-and-forward capability to download the streams to the devices for MP3 audio playout.

For Scandic Hotels, Music in Brands produces five music channels streamed simultaneously to the hotel. Staff can choose jazz music in the bar or easy-listening in the lounge using the Barix channel selector function. Svensson has found the Barix Exstreamer 200, featuring a built-in amplifier (2x25W), especially helpful in smaller stores such as those operated by Telenor and 3.

“We have mostly used Exstreamer 100s to this point, but the Exstreamer 200 is a very cost-effective and space-saving solution for small shops,” said Svensson. “We can provide an entire solution with an Exstreamer 200 and a few speakers, with Barix providing the IP receiver and amplifier in one device.”

Svensson also noted the importance of Barix’s open-source software, which allowed him to freely build a custom monitoring program to access information from every device in the network. “Barix takes care of all the in-store playout needs while allowing us to see everything that is happening across the network,” said Svensson. “They were clearly the best choice for cost, flexibility, audio quality and reliability.”

Swedish company exclusively uses Barix to enhance the shopping experience through the power of music

ZURICH, SWITZERLAND, March 5, 2012 — Barix is exclusively providing IP audio decoding solutions to Music in Brands for the delivery of unique music programming to retail stories and other public areas. The company uses Barix for both direct audio streaming and store-and-forward solutions in businesses around Sweden, providing flexible, low-cost playout solutions for in-store campaigns.

Based in Stockholm, Music in Brands creates musical identities for brands through audio, designing specialty programs that match the business and its customers. The company produces a custom radio station for each business, building unique playlists that update regularly to keep programming fresh and store environments lively.

“Music is a very important piece of the shopper experience, and we want to play music that matches the environment without repeating the same songs over and over,” said Anders Svensson, president of Music in Brands. “There is a lot of psychology involved because customers can shop elsewhere if they don’t like the music. We operate similarly to a radio station to improve the atmosphere. This results in increased loyalty, more committed personnel and increased buying behavior.”

Svensson points to several customers currently using Music in Brands audio branding with Barix in-store technology, including Swedish automobile manufacturer Volvo; telecom companies Telenor and 3; retail businesses JC and Polarn O. Pyret; and the Scandic Hotels chain. Barix Exstreamer IP audio decoders reliably receive and play out high-quality audio at multiple locations for these businesses, while minimizing expenses through low device cost and simple installation. Svensson and his team configure the devices and ship them to the store locations, where employees typically install the devices themselves.

Locations with plenty of network bandwidth receive continuous, high-quality AACplus audio streams, while those with stricter bandwidth limitations — like JC and Polarn O. Pyret — use Barix’s store-and-forward capability to download the streams to the devices for MP3 audio playout.

For Scandic Hotels, Music in Brands produces five music channels streamed simultaneously to the hotel. Staff can choose jazz music in the bar or easy-listening in the lounge using the Barix channel selector function. Svensson has found the Barix Exstreamer 200, featuring a built-in amplifier (2x25W), especially helpful in smaller stores such as those operated by Telenor and 3.

“We have mostly used Exstreamer 100s to this point, but the Exstreamer 200 is a very cost-effective and space-saving solution for small shops,” said Svensson. “We can provide an entire solution with an Exstreamer 200 and a few speakers, with Barix providing the IP receiver and amplifier in one device.”

Svensson also noted the importance of Barix’s open-source software, which allowed him to freely build a custom monitoring program to access information from every device in the network. “Barix takes care of all the in-store playout needs while allowing us to see everything that is happening across the network,” said Svensson. “They were clearly the best choice for cost, flexibility, audio quality and reliability.”

Bi-directional audio path also supports intercom communications

ZURICH, SWITZERLAND, February 29, 2012 — Barix AG unveils its Annuncicom PS1 Paging Station to the security industry at the ISC West show (March 28-30, Sands Convention Center, Las Vegas, Booth 8134).  The compact, elegant device gives commercial businesses, office buildings, educational institutions, medical facilities and others a simple, fully-integrated hardware solution for paging and intercom over IP.

The PS1 features two backlit push-to-talk buttons, volume control and a built-in speaker and microphone, giving security guards, receptionists and other operators a simple way to make announcements to an entire facility.   The device’s IP addressability enables a simple connection to the network, allowing systems integrators and end users to take advantage of existing infrastructure, reducing costs and equipment requirements.  Power over Ethernet (PoE) capability further simplifies installation, requiring only a single cable to the device.

Bi-directional capability enables intercom for facility-wide, two-way communications — taking the PS1 beyond a basic paging device for ski areas, university campuses and other large areas that require talkback capability.  This feature is especially helpful for security-related applications.

Barix introduced its first master paging station, the Annuncicom PS16, in 2009 to support complex, multi-zone paging and intercom applications.  The PS1 addresses market needs for a simple and reliable, yet elegant and affordable solution.

“Many Barix customers have reported the need for a simple, compact one-to-two button desktop paging station for universal use,” said Johannes G. Rietschel, CEO and Founder of Barix.  “Users can page or make general announcements without a learning curve.  Ease of use and reliability were of paramount importance in its design.”

The compact PS1 design accommodates wall-mount and desktop installations, with minimal real estate requirements.  This makes the PS1 ideal for central offices and control rooms, as well as secondary rooms and remote points.

Existing Barix customers can easily integrate the PS1 with other Barix devices on a network, including Instreamer IP encoders, Exstreamer IP decoders and Annuncicom two-way IP devices — enabling a complete, customized Barix IP audio and control solution that meet the requirements of the facility.  The PS1 can also merge with background music systems — ideal for retailers, restaurants, hotels, clubs and other entertainment venues that wish to break into a stream with announcements.

Professionally-produced, private-label radio station now heard in nearly 90 stores

ZURICH, SWITZERLAND, February 14, 2012 — Barix is exclusively providing IP audio decoding solutions to RFC Media for its private-label, retail radio network for Spec’s Wines, Spirits and Finer Foods that has grown to nearly 90 store locations across Texas.  The project underscores Barix’s expertise in Audio over IP solutions for both radio broadcast and in-store media applications.

RFC Media, managed by longtime radio broadcast professionals, creates custom-produced, Internet-delivered radio stations for private enterprises, supplying music with live breaks to create a true broadcast experience.  The company uses Barix Exstreamer 100 IP audio devices to receive and decode its professionally-produced program streams at client locations, citing ease of use and setup, stability, low cost and audio quality as key differentiators from competitive solutions.

“Barix gives us the power we need to ensure our clients have continuous, uninterrupted service of a living, breathing radio station,” said Pat Fant, co-founder and chief operating officer, RFC Media. “Plug in the Exstreamer, and it’s ready to make radio. I’m not sure we could deliver the same quality broadcast experience at the same price without Barix.”

RFC Media differentiates itself from background music services by offering a true hosted radio station experience. “Host presenters” make announcements — live or on delay — related to the business during music breaks. All clients receive customized music programs updated every 24 hours, including Spec’s Radio, the private-label radio station created for the Texas retail chain.

“We’re not a playlist company – we’re radio people,” said Fant. “We have a professional production studio with the equipment and software to put together and stream a full presentation. This stems from our background as broadcasters. We approach this differently from interruption-style media common in background music systems. We talk to the customer instead of advertising to them.”

Fant adds that Barix makes it simple to add locations. The RFC Media staff handles device configuration (five minutes or less per device) and adds new IP addresses to the network. The devices are shipped to client locations along with instructions for two simple connections.

“The fact that these are simple to use and configure makes it easier for us and our clients,” said Fant. “We minimize our costs by not sending installers to each store with a toolkit and spools of wire. The locations just need a high-speed internet connection and the ability to plug an Exstreamer into a sound system, and they are ready to go.”

“Broadcasters approach in-store media with a different twist,” said Johannes Rietschel, CEO and founder of Barix. “Playlist-based elevator music is often boring, and the personal touch RFC Media adds with individual programming and live announcements makes full use of Barix capabilities: reliable, real-time streaming with system-wide ease of use.”

Spec’s Radio can also be heard online at http://www.radiofreecruze.com/SpecsPlayer.html and via a custom mobile iPhone app. RFC Media is building a similar network for NASA, although at this time the private radio station, “Third Rock, America’s Space Station, is online only at http://www.nasa.gov.